Tuesday, May 14, 2013

1986 Soda Icky

Not long ago I did a commentary on carnitine, titled "Carnitine Spirit," about a chemical that stimulates bacteria in your gut to create a substance that increases cholesterol. I mentioned how this substance is available in muscle-building energy drinks as a meat protein additive. And concluded how that sounded suspiciously like carbonated gravy.
Little did I know that such a thing actually exists. The flavor that is, not the carnitine thing. It's put out by Jones Soda. And apparently helped Jones Soda stay afloat when the bottom had about drained out of their business.
Their original savory soda was actually Turkey and Gravy Soda, just the thing for Thanksgiving revelers that can't break away from their online role-playing virtual reality worlds. Why leave the basement to be with the real family when you can have your Turkey and Gravy in a convenient drink?
Jones followed that with the simple Bacon flavored soda, because, you know, everything is better with bacon.
I found this out because they recently announced a new flavor--- poutine. Poutine is a down-home culinary concoction from Canada. Down-home Quebec to be exact, so it has French roots.
On the face of it, it doesn't seem like soda material. The dish poutine is composed of French fries with brown gravy liberally sprinkled with cheese curds. Gravy and curds, two words not normally associated with root beer or Mountain Dew.
The publicity statement from Jones Soda says, "With a nice balance of rich, savory gravy over a starchy potato base, and accented with those fatty, cheesy notes you expect in a plate of poutine, we believe we’ve developed the perfect liquid version of this undisputedly Canadian delicacy.”
I guess flavors hit both sides of your tongue, so like Canada, it's bilingual.
What's French for ee-yew...
America, ya gotta love it.

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