Tuesday, July 22, 2014

2272 Social Ramifications

A couple of stories today about variations on the law of unintended consequences. And/or social ramifications.

First story. Analytical folks will appreciate this. Social media purveyors make a big deal about all the data, called analytics, they can supply advertisers in order to sell them ads.  

Analytical personality types who are advertising buyers love this as it's easier for them to make a decision to buy the ads for their companies if they have some sort of data to back them up. It's basically a corporate variation on the CYA syndrome. CYA meaning Cover Your Ass. 

"Sorry I screwed up boss, the analytics told me to." 

So it was with a certain amount of glee that I read the analytics from a Gallup poll. It said that while U.S. Companies spent $5.1 billion on social media advertising last year, only 5% of U.S. residents said social media had a great deal of influence on their buying decisions. 62% said there was no influence at all. Might want to tweet or post that to your analytical business friends.

One of the means folks use to access social media though has been proven to have a very great influence, even unto the next generation. Or the generation of the next generation in any event. I'm talking about smartphones. And front pockets. 

A new study has shown cellphones in front pants pockets radiate low-level electromagnetic radiation, which hurts sperm production, lowering sperm movement by 8% and viability by 9%. 

I know, it sounds nuts, but the scientists have the analytics to prove it. Then again, for some guys 9% non-viability is worth the risk, as not having a cool smartphone at all reduces their dating viability by 100%. 

My analysis? We need a cool factor for a belt clip. 

America, ya gotta love it. 

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