Tuesday, February 25, 2014

2170 Expectashuns

We have expectations of certain people. Especially if those people are media icons, folks who've assumed certain roles in their life or displayed certain character types.

This goes way back. Like the story of Noah. If you're like me and were raised in the protestant-American heritage, you probably remember Noah portrayed as an old and cranky cuss. The original curmudgeon, about the age of a young Methuselah, according to the Bible around 600 years old at the time of the flood. A fairly serious do-no-evil sort of guy.

In other words, not your basic gladiator. And certainly not someone I would cast with Russell Crowe. But that's who the movie world has come up with for the recent feature movie of Noah.

Maybe it's no different than Charlton Heston being cast as Moses in his day but I don't think so. Moses kind of got Chuck going, and his character in subsequent histrionic roles led right to his eventual cold-dead-hand intonations for the NRA.

Russell was a gladiator first. Frustrated boatmaker and endangered species actor seems a stretch.

Likewise Bob Dylan's new ad for Chrysler. Bob Dylan, though he's flipped like a rolling stone when it's come to personas over the years, has always at least maintained a constant rebel air about him. One that argues against ever appearing as a commercial spokesman. 

So when in a recent Chrysler advertisement airing during the Superbowl he said, "Let Germany brew your beer. Let Switzerland make your watch. Let Asia assemble your phone. We will build your car," it was a little odd. Especially since the tagline was, "Chrysler, America's import." 

And especially since Chrysler had just finished being bought out by Fiat.

Chrysler, America's import, owned by Dutch guys, run by an Italian.

Reminding us to manage our expectations.  

America, ya gotta love it.

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