Wednesday, January 09, 2013

1896 Snapping It Up

I read about an interesting bit of new technology the other day. And it's fading fast. Not the technology. It's getting more popular than ever everyday. No, the technology is about fading fast. As in pictures.
If you're roughly in my age group, you may remember a haunting popular song called “Traces of Love” that mentions faded photographs. That's because the old color print processing in film wasn't permanent. Exposure to UV rays and such like would cause the tint to fade and disappear.
That's why digital was such a hit. The pictures were as permanent as the device you stored them on. And if you were careful to save them in each new upgraded digital iteration you could open and view them forever.
Or if you posted them online. Or a friend took one of the pictures you innocently sent to him or her and posted it on his or her Facebook, low and behold, your drunken funny face was as eternal and ubiquitous as the internet.
Oops. Imagine the stupid things you did as a teenager. Now imagine them digitally immortalized.
Enter the new technology. It's called Snapchat. Snapchat, in a nutshell, allows you to take and send pictures to friends and foes and after a certain space of time, they will self destruct.
That space of time can be only seconds if you like. Allowing you to share a teasing photo, or a brief snapshot of the club you're hanging out in.
Naturally, it's also being adopted by the sexting crowd, who enjoy a little bit of flirtatious display but don't want their ifs ands and buts portrayed permanently.
Great idea. But like all new photo equipment I wonder about accessories.
Does it come with a flash attachment?
America, ya gotta love it.

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