Thursday, June 02, 2011

1506 Ad-aptable

Two things are proven to drive the adaptation of new technologies—porn and advertising. Whether it's use of the internet, mobile apps, or just plain in-your-faceness, both of them maximize new technologies faster than bad similes.
Sometimes they even invent technologieslike billboards on trucks. So it was funny recently, when the legislature considered a new revenue source. Or old one. Billboards everywhere. For the most part, billboards were wiped out during Lady Bird Johnson's government Highway Beautification Act back in the 60s.
Now the government, strapped for funds, is ready to toss the beauty you saw looking out your window, out the window.
Because really, does it matter? Out on the highway, haven't we reached the age where every passing truck is a billboard?
Speaking of advertising and porn. The other day one of those trucks was stopping traffic. Or at least slowing it. It was a huge semi filled with and promoting Kim Kardashian perfume.
And it had a giant provocative half-nude picture of Kim Kardashian on it. And I do mean giant. Evel Kneivel could have jumped a motorcycle across that cleavage.
So if we allow this sort of thing threading through traffic, why not a permanent fixture?
Speaking of new technology, I saw this other truck. It had its advertising panels on rollers. The back panel and each side panel of the truck scrolled ad posters. He wasn't even in traffic. He just parked his truck at a local supermarket with major road frontage. With gas prices so high, he probably needed to maximize revenue too.
Seemed wrong somehow though. I wonder if he paid the supermarket for his space. Probably not, why should he pay property taxes on his drive-by business?
Hmmm...
Next advertising opportunity? Rent out the sides of taco busses.
America, ya gotta love it.

No comments: