Monday, August 30, 2010

1322 Soaring Sushi

I used to fear change. Especially those little machines at the grocery store checkout where your change spits out automatically. The load jangly noise always shocked the heck out of me when I was three years old.
But eventually I got used to it. Now I find it’s fun to sit back and watch how changing trends work their way through our culture.
Like a while back, it seemed like everybody and their brother was opening up a you-bake pizza place. Before that trend completely sorted out, along came the glut of teriyaki joints. You couldn’t drive anywhere in town without running into a cloud of charcoal chicken smoke. And it seemed like every teriyaki joint was named with some variation of happy, love, or joy.
Then nail places started springing up. Almost overnight, there was a storefront nail-painting place next to every Starbucks. I could have made a mint if I invested in a combination pizza teriyaki nail joint. Get your nails done while you wait for your chicken teriyaki pizza.
Lately, it’s sushi places you see getting in the swim. They’re everywhere. Some of them converted old Chinese restaurants trying to get on the bandwagon.
And bandwagon is right. Because it seems to me the key to success in the sushi business is to have the sushi delivered to the customer on some mode of transportation.
Like the Sushi Boat and the Sushi Train.
Hmmm.
How about the Sushi Plane?
That’s it. Have nylon fishing lines leading to every customer’s booth. Load the sushi and sashimi on those little balsa wood airplanes attached to the lines, like the Boy Scouts use in their modern version of the pinewood derby. Talk about presentation.
Fire up the little propellers and, voila, flying fish.
America, ya gotta love it.

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