Wednesday, December 05, 2012

1879 Macro Mini

We are a conflicted culture. Driven to the innovation of miniaturization and then un-maximizing that micro-potential by re-maximizing it again.
Remember the mini-skirt? Then they came out with the micro-mini. But not long after that they came out with the macro-mini.
It's the same with cars. You have a perfectly good Honda CVCC. A tiny little car that was great on mileage and price. But over the years it starts growing and growing and eventually it becomes an Accord.
Or the Mini Cooper. Seen one of those lately? It's getting bigger. A Macro Cooper is around the bend.
One could even say the standard Chevy eventually became the Cadillac for just that reason. More room, more internal real estate. Till one day you have the Cadillac Escalade. Like driving around an estate.
Electronics the same way. Computers miniaturized to desktops from room size monstrosities. Then we made it down to laptops. Then we got a wide screen laptop. Bigger, more unwieldy, but hey, big screen.
Kindle the same way. A nice little portable reader. Now there's the Kindle Fire HD. Not too tiny anymore. Push, pull. Push, pull. My smaller is better. Oh yeah? My smaller is bigger than your smaller.
And how about TV's? The fight is between watching TV on your smartphone and watching it on a 70-inch HD big screen. 70 inches! That won't fit in some New York apartments. So how do you cram an HD 70-inch signal into a smartphone? Wouldn't the data be so compressed it would be black?
Speaking of smartphones. Samsung is coming out with a bigger one. You can watch movies better on it. Coincidentally brighter. Another maxi-miniature fashion phase. Between a phone and a tablet.
They're calling it a phablet.
I'm calling it a Phadillac.
America, ya gotta love it.

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