Thursday, November 29, 2012

1875 Moving Pepsi

What goes around comes around, they say. And sometimes what goes just goes. I was reminded of that the other day when I read about a new drink Pepsi is introducing that promises certain, um, medicinal qualities.
It was almost overlooked in all the news about electile dysfunctions and Petraus betrayals, but Pepsi Incorporated has come up with a new beverage that's sure to move folks like never before.
The new drink is called "Pepsi Special" and it's special indeed. The article I read about it says the following:
"You might be familiar with wheat dextrin as the supplement that's sold as Benefiber in the U.S. It's a soluble fiber that absorbs water as it moves through our intestines. That promotes movement of food through the bowel, and contraction of the bowel wall itself (bowel movement, if you will). Pepsi distributors in Japan are leveraging this mechanism, less explicitly, in adding dextrin to their new product, Pepsi Special. It's being reported and marketed as a "fat blocking soda."
Fat-blocking soda, what a concept. Cram in the Doritos. Cram in the burgers and fries, and wash it all down---and through---with the new Pepsi Special. Cause when the Pepsi Special is coming down the track and around the bend you better get to the station in a hurry.
Back to the "goes around comes around" part. Pepsi actually started out as a health drink---and it was to promote digestion. The original drink was called "Pepsi" because it contained pepsin, a digestive enzyme.
So now they've come full circle. and followed the boomer curve too. From "Pepsi hits the spot," to "Pepsi for the New Generation," to "Pepsi for those who think young," to, well, "Pepsi BM."
Don't drink too much. You might get a case of Pepsi-rrhea.
America, ya gotta love it.

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