Wednesday, March 28, 2012

1706 Printed Confusion

Sometimes I wonder. Do I see things because I'm confused or because the companies printing them are?
Like the other day I picked up a prescription for my dad. It was, coincidentally, for an elderly dementia medication. It came with one of those pharmacy caution sheets that details all the contraindications and side effects and stuff.
I thought it was interesting that they found it necessary to caution addled old folks that they should notify their doctor if while taking this medication they became pregnant or were breast-feeding. Well yeah, some 85-year-old gets pregnant I'd be calling my doctor and Guiness Book.
The caution statement went on to say, "Side effects may include constipation, diarrhea, dizziness, headache, and pain. Wow. If I had constipation and diarrhea, I'd be even more confused than the state I was in before they told me to take the medication they gave because I was confused.
But the next line really got me. After listing the above they then said if any of these side effects "continue or are bothersome check with your doctor." Diarrhea, headache and dizziness bothersome? No. No bother. Just business as usual in the world of the elderly.
I saw another printed piece I thought was odd. It was from Comcast but they aren’t the only company to do this. It was included in my bill—a little flyer asking me to convert to paperless billing. Comcast's pitch called it the "Eco Bill."
A noble sentiment—save the trees by cutting down on paper. It may even have convinced me¾if they hadn't also included in my billing envelope two additional pieces of paper trying to sell me something else.
Maybe I'm confused, but I think if they'd like to save the planet so bad, they should pitch their envelope stuffers too.
America ya gotta love it.

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