Wednesday, February 08, 2012

1672 Naked Newt

I'm always fascinated by the phenomenon of labeling. It's the opportunity for businesses or things to clothe themselves in words that reflect them in the best possible light. Sometimes labels can also tell more about a thing. Especially the nutrition label you get on foods.
I've often wondered whether it would be nice if politicians had the equivalent of a nutrition label. Maybe call it a cognition label, or better yet, a label describing their veracity.
Not Nutrition but "Trunition."
"What's his trunition factor? I don't know, what's his self-serving size and how many additives does he have on his coattails?”
It could also pare things down. Get rid of the layers of protective clothing. On second thought, I'm not sure I'm ready for a naked Newt.
On the subject of nutrition labels, I saw something interesting the other day. It was a label for a pear sent by a mail order company in a box of pears. The label was loose and presumably represented all the pears in the box.
The description that caught my eye was this: "Coated with food grade vegetable, petroleum, beeswax, and/or shellac-based wax or resin to maintain freshness."
This from a company that uses other labeling on its packaging to extol the virtues of its small company and the caring hands-on nurturing and oversight it applies to each of its products every step of the way. The label essentially says, "We're not sure what the heck we put on it¾but it will be fresh."
Thank you for that assurance it's something.
They went one step further in the assurance with this statement: "May contain trace amount of allergens not listed in ingredients."
Just in case they accidentally rolled their pears through nuts, soy, wheat, dairy, or, I don't know, eye of newt.
America, ya gotta love it.

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