Monday, October 24, 2011

1604 My Dis

I recently read an article about Marc Jacobs, a fellow who's done quite well in the fashion world. Marc has been able to take on some pretty big fashion houses, going from his original grunge-inspired self-named line to creative director at Louis Vuitton.
Now it looks like he may be tapped to take over Christian Dior.
Unfortunately, the article writer decided to wax rhapsodic, and describe Marc as having the "Midas touch." Putting aside for a moment whether rhapsodies can actually be waxed, do you think the folks who say "Midas touch" read the entire Greek Midas myth? Because it didn't turn out so good. In fact, it was a riff on that whole "be careful what you wish for" theme.
Midas, great Greek king, is given a wish. He loves gold. Obsessively. Midas is the OCD gold fanatic. He wishes that everything he touches would turn to gold.
I think that's the point where most people stop reading. But the story gets worse. Soon Midas is touching children and loved ones. Whatever and whoever he touches turns to cold, lifeless (although attractive) gold. His entire family turned to statuary. His boogers to nuggets of exotic jewelry. Finally, he starves to death because he can't eat food without touching it and turning it to gold.
Talk about heavy metal poisoning.
So it's probably not a good idea to say someone has a Midas Touch. You're sort of dooming them to eventual starvation. But hey, gold is this year's black.
And I suppose a grunge designer could make the transition to heavy metal.
Then again, maybe I got the wrong metaphor. Maybe they were saying Marc would be as successful as the Midas muffler chain.
When the cold winter comes what could be more fashionable than a Christian Dior muffler?
America, ya gotta love it.

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