Thursday, October 20, 2011

1602 Egg Dream

I was driving on a street the other day and saw a billboard with a slightly disturbing message. It was a McDonald's advertisement and it was a picture of an egg. A regular old white ovoid egg.
The egg had one of those thought balloons coming out of it and in the thought balloon was a picture of an Egg McMuffin.
"Why would an egg want to eat an Egg McMuffin?" I thought in anti-cannibalistic horror. And then I got around to reading the caption.
But before I get to that, take note. They say a picture speaks a thousand words, but it also speaks them quicker than word-driven thought processes. My subconscious lizard brain ingested the picture and had it processed and digested into my cannibalistic horror scenario long before the words even penetrated my forebrain.
What's worse is what the words actually said when I got around to reading them. They said: "Every egg's dream."
Really. Every egg wants to be eaten. Talk about setting your goals, um, high. Don't want to make it to the whole chicken thing, huh? Much prefer to skip out on a full life and jump straight to the middle of an Egg McMuffin. Nestled between a slab of American cheese and a slice of Canadian bacon. International premature death.
A sad commentary on the hope of eggs in general. Because really, if the egg had made it to chicken status, what prospects did it have? Suffering on a factory farm with a jillion other stressed and bloody chickens?
Better to be put out of that misery before it's actually suffered. Thanks McDonalds. You took them out of the fire and into the frying pan and onto a new reincarnation on the wheel.
Maybe next time they can come back as an all beef patty.
America, ya gotta love it.

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