Thursday, October 13, 2011

1597 Hallmarketing

Well you know things are really getting bad. Or perhaps bad is really getting normal. Why? Because Hallmark has a card for it.
Yep, Hallmark now has a line of cards to console people about losing their job. And you know if Hallmark has a card for it, they've spend significant time labor and resources thinking it's gonna fly.
More reliable than a calendar, Hallmark has always been on the forefront of holiday and special occasion celebrations. Halloween, Christmas, circumcision ceremonies, they've been there for you. Weddings? They got a card for that. Divorces? You bet. Funerals and sympathy? They've got 'em
And they've got combo cards too. Have a birthday and a wedding on the same day, they've got a card for it. Lose a loved one on Halloween? From tasteful to funny they've got a card for your dead mummy.
Hallmark understands demographics too. They totally redo a display section of cards come Mothers Day. Dads and grads share the same space. Not as many cards for either. Grandparent's Day the same way. Not enough oldsters left to fill a whole section, much less have a separate Grandmother's Day and Grandfather's Day.
So I guess it's no surprise they now have an "Unemployed" section. With 9% of the people persistently out of work and others going into and out of the temporary job force, there's lots of opportunities for commiseration.
And a commercial card commission for that commiseration as well.
So when you get that special card from Hallmark that says, "Don't think of it as losing your job, think of it as a time out between stupid bosses," also think of all the card makers you're keeping employed.
When you care enough to give the very best cardmakers a job, buy an Unemployment Card from Hallmark.
America, ya gotta love it.

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