Tuesday, June 17, 2008

#786 X-word Puzzle

Some words businesses choose to describe things make me cross.
And it’s a puzzle. Like whoever invented the term “Tater Tots.” “Potato Nuggets” works better for me. One of the taco places once tried to fob off the name “mexi-fries,” but it really didn’t catch on.
There is absolutely nothing intrinsically Mexican about processed re-rendered potato shrapnel. Maybe they were going after the refried potatoes of the refried beans set.
But Tater Tots is terrible. Using the term “tater” brings to mind trailers in Tennessee. And calling something a tot is dangerous territory in my book. Tots are most often associated with young children.
I’m not entirely ready to have the specter of children-eating added to my fast food plate. I usually avoid any food that is based on the young—Lamb, Veal, even that cleverly marketed juvenile chicken, the Cornish Game Hen.
Game hens, right—they’re toddler chickens.
So it is with tater tots, the young and tender veal of potatoes.
Another of my verbal concerns is the term “Nail Spa.” Please tell me how what is essentially a crust of dead protein entirely lacking in the nerve endings associated with feelings qualifies to have the pampering suggested by the term spa.
Oh, sure, any good torturer knows know the nail bed has nerves. But the signs don’t say Nail Bed Spa. They say Nail Spa.
So what do they do? Give your nails a gentle Swedish massage? Break out the tiny loofahs and vigorously exfoliate? Pack your nails in a seaweed and cucumber paste then wrap a luxurious heated Turkish towel around them in the shape of a tiny turban? Settle them into a diminutive desktop sauna and bake the impurities out of their microscopic pores? Then after an invigorating rinse with a pulsating modified waterpik, have Juarez the stylist come in and give them a sassy new look with some filing, filling, and a few foils?
Then off to a color consultation and a leisurely browse through shelf after shelf of nail product.
Spend all day with just you and your nails in total pampering luxury. At the Nail Spa...
America, ya gotta love it.

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