The consternation inspired by the joint revelations of a possible Hostess Twinkie closing and the legalization of marijuana in Washington state has led to an amazing amount of verbiage in the blogosphere and regular media.
Not least because so many boomers fear the loss of comfort food they were just getting ready to renew a legal acquaintance with. Those foods we stopped eating long ago, ostensibly for health reasons, but also because our palates became more sophisticated. Sipping a complex red wine or a multi-flavor-noted cup of fine coffee makes it hard to appreciate the uniform saccharin quality of a Yodel.
But our clouded memories of the sixties promise that with a certain medicinal enhancement, all the joys of junkfood will not, in fact, go up in smoke.
A lot of those foods were actually invented in the late fifties but found their definitive success in the sixties. Sno-Balls, Hostess Cupcakes, Suzy Q's, Yodels, Zingers, HoHos, Ding Dongs, and of course, the ultimate true sixties invention---Screaming Yellow Zonkers.
So in a recent essay I proffered the notion that if Hostess goes under, their brands will most likely be bought up by Frito Lay. Then we can enjoy the marriage of those two product stables. Like the Nacho Cheese Dorito Taco Shell-wrapped Twinkie.
Maybe we'll encounter other items with similar creative melding. A Twinkie, perhaps, whose cream filling has been enhanced, and crispified, by stuffing in Cheetos.
Or how about Ranch Doritos rolled into a HoHo? Or a Frito-laced Ding Dong? I'm liking the crunchy savory/sweet thing. Hostess products always suffered from a cloying flaccidity and sweetness. Adding crunchy and salty would be an improvement. Like Kettle Korn.
Or bacon-topped maple bars.
Or Baken-et pork rinds stuffed into Raspberry Zingers.
Don't Bogart that spongecake dude.
America, ya gotta love it.
Monday, December 03, 2012
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