1810 Yogurtisement

I bought some yogurt at the store recently. I didn't buy it because I'd heard an advertisement about it. Although that might be an opportunity. Advertisements for yogurt. They could call them yogurtisements.
I bought the yogurt because I had no choice. It was the only one available. If I wanted All Natural Nonfat Greek Strained Yogurt. And this was. At least it said so on the label. I'm not sure about the Greek strained part though. Was the yogurt strained using some Greek method or did they use a Greek to strain the yogurt?
In any event, the name of the yogurt was spelled F-A-G-E-. Which, obviously, was problematic in the pronunciation department. Although the terms fag, fagged and faggot were once used quite frequently to describe cigarettes, fatigue and flammable pieces of wood, they have degenerated into obnoxious and cruel slurs to describe homosexual folks, and have left the arena of polite discourse.
Sad we find so many ways to make language cruel.
Back when I was studying science, the professors used to call the white blood cell a macrophage (pronounced macro-faggee). Nowadays they call them macro-fay-jes, broadening the A and softening the G to a J sound.
The folks from F-A-G-E- yogurt appear to be similarly sensitive. Right next to the name on the label they have in parentheses, "pronounced Fa-yeh!" F-a-dash-y-e-h-. Which actually is not much help, except to avoid the fag similarity. Y-e-h- could be yeh as in Oh yeah! Or yeh as in feh. And as there were no accent marks in the parentheses I don't know if its FA-yeh or fa-YEH.
Bottom line. If you have to provide a pronunciation guide for the name of your product in general, or so you don't offend people...
Pick a different name.
America, ya gotta love it.