I think I’m beginning to worry about the loss of luster associated with the name Angus. A little Angus anguish if you will.
And I’m not talking about the guy from AC/DC. He certainly garners all the respect he ever did. No, I’m talking about the burger of the same name. The Angus Burger.
A couple of years ago the very best restaurants in town were feature Angus beef. It was billed as the absolute, most flavorful, best quality meat around. Firm, yet tender, it melted in your mouth and filled it with a rich satisfying flavor. You paid extra, but boy was it worth it.
Then Angus hit the fast food places. Suddenly every Tom, Dick, and Harry was presenting an Angus burger for your enjoyment. But somehow, it never quite matched the Angus experience of a finer establishment. Call it snob appeal, call it atmosphere. Angus did good as elegant; as fast food it was keeping bad company.
Well now Angus has fallen another notch. It’s a frozen food. And like Marie Callender and Spago it didn’t quite make the transition from trendy upscale to flaccid frozen.
I just got an ad from Costco the other day offering $3.50 off on the purchase of a box of Pierre Signatures Frozen Angus Cheeseburgers. Fully microwaveable and eight to a box. Chopped beef steak with cheese and fully cooked. Includes a sesame seed bun.
Why am I not appetized?
Is this really the way you want to waste 490 calories? I’m sure it’s better than a regular microwaved frozen burger with cheese and bun, but that’s like saying I prefer lethal injection to hanging.
Frozen food...too bad Angus old friend, hate to see you go down that slippery highway to hell.
America, ya gotta love it.
Tuesday, September 28, 2010
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