1326 Nurdle

An interesting controversy has hit the courts. And it’s given us a new word. Glaxo-Smith Kline is suing Colgate for too faithfully reproducing the perfect curl of tri-colored toothpaste on its packaging.
The perfectly-proportioned copyright-violating squeeze is now called, for legal purposes, a nurdle. Glaxo says Colgate’s rip-off nurdle is an attempt to trade off the commercial magnetism of its Aquafresh squeezing.
I love it when legal maneuverings give us a new word to play with. But I’m not sure nurdle is the thing to call it. Nurdle just sounds vaguely negative. Like some character that always getting picked on in animated children’s movies. Or Mister-Billed in claymation.
Kind of like a combination between nerd and turtle. Who always has to overcome social hurdle. And whose name is Myrtle. One whose identity is blurred and always comes in third. Whose speech is slurred and constantly feels absurd.
What I’m saying is, you don’t want to name something that’s been squeezed out of another something and is laying there in a roughly log-like shape anything that sounds like, um, curd.
Sure, at some point, curds make cheese, and cheese makes cheese logs, but curds and whey just seem so anti-toothpaste-like.
Nice save Funny Guy.
So I’m thinking they should call it something else. Nurdle is just too dangerous. Not least because if it’s stolen, someone could be called a nurdle-burglar...
So let’s see. You got your squib, which is small. And you got your squeeze, from which your squib was extruded. How about “Squeeb”?
Not bad, though it could invoke the negative connotations of dweeb. So how about “Squeeble”? The lawyers would like it because then their arguments would be a squabble over a Squeeble.
And bonus, it would make a great word to squeeze out points in scrabble.
America, ya gotta love it.