Friday, May 01, 2015

2457 Tech-No

Despite what you may have picked up from these essays, I am not anti-technology.  Technology has its place, I'm just wary of technologies that, under the guise of helping ease our frustrations, actually supplant our connection with life.

That said, I'm not so good when it comes to even old technology.  Like I never give my car an oil change.  After all, my oil drips out and I have to replace it.  So I figure I'm just constantly giving it a very slow oil change.  One quart at a time.

Likewise my car has one of those automatic headlight turnoff features if I accidentally leave them on.  It takes about 6 hours.  Then my battery is dead for some reason.

So I shouldn't criticize this company I saw promoting their services in a video commercial.  They apparently provide cellular phone and data service and the commercial showed all the ways that could come in handy. 

The bad thing was the final scene in the ad.  They showed a father figure hooking up a tiny projector of some sort to a smartphone and streaming a movie on the inside of a tent.  The tent wall acted as a screen.

Then the point of view drew back so you saw the tent from the exterior.  The family in question was out camping.  It drew back even further and you could see the glowing tent, glowing because of the movie playing inside.  Sadly, the final scene also showed an incredible background of trillions of stunning stars in a heartbreakingly beautiful sky.  

Which the technology-addicted family inside was completely ignoring.  Because you know, we go camping to get away from it all.  And enjoy the wonders of nature. 

Or is that technology?  "Nature's boring Dad.  Can we stream a movie on our tent?"

America, ya gotta love it. 

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