Thursday, May 07, 2015

2460 Oddible

Do big companies not understand how words connect to alternate meanings?  It's like when I was a kid. I seem to remember the Hostess company, who'd had such a success with its marshmallow spongy-frosting Sno-Ball cupcake, trying to introduce a new color.  They were doing so well with the pink Sno-Ball. It was such a bad idea to try to market the yellow Sno-Ball.

So it is with Amazon.  Not long ago I was attempting to buy something online.  And I was a little dismayed.  Because Amazon has certain default settings for options.  Those selection buttons like "add to my cart," and "check Prime and get it by Tuesday," and "New" and "Used."

The item I was buying was a personal product.  Let's say toilet paper.  Amazon still had the "Used" button as a choice.  Eewww.  I clicked it and there was nothing there, thank goodness.  They've since changed it.  But they still have the button that says "New."  At this point why not just say "Buy"?  Even bringing up New makes you think of the other option.

In the book section, there’s another problematic option.  Because lots of folks like audio books.  And Amazon now gives you two choices.

One choice is just a regular old audio book like you buy at any bookstore.  The other one is a special audio book produced by Amazon.  Unfortunately, the brand name they've chosen for their product is Audible.  Not audible like you can hear the brand name.  The name itself is Audible.  You see the confusion. 

"Yep, I'd like to order an audible audio book."  I should hope so.  If it's non-audible its not a very good audio book is it?

Maybe it's a football thing.  I think Peyton Manning bought the audible book Omaha Omaha. 

America, ya gotta love it. 

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