Tuesday, June 29, 2010

1279 Facebook Value

The results are in. If you’re a business and you’ve been wondering whether all that time you spent updating your Facebook page is worthwhile, here it is. The face value of Facebook, or possibly the Face book-value, is 137 bucks.
According to recent research, the average ROI of a Facebook fan is 137 dollars a year.
If you’re an ordinary Facebook fan and you’re wondering where they got this data about your buying habits, welcome to the world of Facebook privacy. They not only know everything about what you bought, and when you bought it, they’re going to keep that information forever in case it comes in handy in some way for them to turn a profit.
I’m guessing The average ROI per fan for Facebook itself is far higher.
But back to the suspect figures. “ROI” means “Return On Investment.” How did they calculate that, when you supposedly make no investment to post something on your Facebook page for your fans to see?
Is the investment zero? Because if it’s zero investment and $137 return, that’s pretty cool. But if you invest 30 minutes of your time each day to update your Facebook for your fans, that counts for something.
That is if your time is worth anything.
Let’s say as a business owner your time is worth 50 bucks an hour. But you’re on Facebook for a half hour. 25 bucks a day 5 days a week 50 weeks a year is $6250. Divide that by 137 and you need 45.62 fans to make your time worthwhile.
Okay. Now all you have to do is have a great product, excellent service, and pay for advertising to drive those potential fans to your Facebook site.
Then success is just a free click away...
America, ya gotta love it.

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