I, like you, like most of us, spend
a fair amount of time every day consuming one of the largest commodities our
culture produces. Commercials.
I don't resent this. Commercials,
to me, can be the best our artistic endeavors create. Miniature stories or
movies. Information about a product, service, or destination I wouldn't have
known otherwise, all wrapped up in a festive coating of entertainment.
But sometimes they get it wrong.
Like recently I saw a commercial for KFC. They were promoting their Dip'ems 20
Piece Bucket. They had a family sitting around the table consuming it. The mom
was the narrator and she was talking about what picky eaters her kids were and
how the dippable chicken strips with six different sauces satisfied all of
them.
Then she, the dad, and the two kids
all started dippin' and nippin'. That's where it all went horribly wrong.
Because by nippin' I mean they nipped off tiny bites of the very long pieces
and then acted as if they were about to double or triple of quadruple dip.
“Argh,” I grimaced-growled, “Cross-contamination.”
Everybody was about to re-dip their previously mouth-contaminated end of
chicken tender in the common dipping containers. Even if their mouth wasn't
filled with cooties, if one or more of the chicken tenders was undercooked and
rife with salmonella everyone else would now get it too. Hey KFC, you should be
stickin' to chicken that's KFC finger lickin' not ABC family dippin.'
On another note, I've noticed a
whole bunch of commercials lately promising their products or services would be
"beyond your expectations." Too many, really, to believe. So
question: Are services and things getting that much better? Or are our
expectations simply getting lower?
Pass the toxic chicken, Mom. After
you spit in the sauce...
America, ya gotta love it.
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