I was listening to a commercial on
the radio recently and I'm not entirely sure how I feel about it. On the one
hand it was kind of a clever concept. On the other it was vaguely unsettling.
Because it was sort of about cannibalism.
The commercial was from McDonalds
and it was about their new Bacon Clubhouse Sandwich. The announcer said that it
was a step above an ordinary sandwich. In fact it was "about as LeBron
James as a sandwich could get."
Because, um, when I think Bacon
Clubhouse, I think sweaty tall basketball player.
The commercial went on to say that
the sandwich is like LeBron because, "it gets all up in your face."
And that, "it'll even dribble."
Two things: As a beard wearer,
having a sandwich get all up in my face is a non-starter. I don't even like
those fancy 3-inch high cupcakes because I'm plucking frosting nuggets out of
my mustache for the rest of the day.
And two, informing me that a
sandwich will "even dribble" just sounds icky. Especially when the
implication is that LeBron James dribbles. The comparison suffers because a
basketball can only dribble one way, i.e. bouncing on the ground. Which you
wouldn't expect of a sandwich. But humans and sandwiches can actually dribble
in a similar way. As in wet slobbering mess.
The commercial concludes by saying
that the sandwich comes in a artisan roll, "so it's handsome, just like
LeBron." Then LeBron's voice saying, "Man, I make a great
sandwich." Which, you know, if I was stranded on a desert island, or in
the Andes with a crashed plane, may be tempting. But otherwise...
I think I'd rather appreciate
LeBron in the basketball court. Not the food court.
America, ya gotta love it.
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