2008 Donut Kill You?

     The eat-out sandwich is making restaurants a lot of bread. A recent study by the market research firm Technomic, called "The Sandwich Consumer Trend Report" (I love self-important titles about sandwiches) tells us that 43% of consumers eat at least four sandwiches a week, up from 39% in 2010. More importantly perhaps, consumers say 49% of the sandwiches they ate came pre-prepared from restaurant or food service locations, up from 44% in 2010.
     More sandwiches purchased away from home. I'm afraid the homemade PBJ is on its way out faster than the newspaper we used to wrap it in when we put it in our lunch bucket.
     Technomic says the increase is partly due to the improvement in the economy, but also partly due to the increase in popularity of breakfast sandwiches. Most notably in what they call LSRs, or limited service restaurants. Which includes places like Starbucks and Dunkin’ Donuts.
     Especially with new offerings like Dunkin' Donuts Breakfast Sandwich. I wrote not long ago about the fair food that would fairly kill you, the Krispy Kreme Bacon Cheeseburger. Dunkin's offering is sure to take the plaque for adding arterial plaque in the morning.
     A bottom donut, then a fried egg and bacon, then a top donut. Voila, breakfast Code Blue. Dunkin’ officials play down the infarctive qualities of their new offering, saying it's only 360 calories compared to the 300 of McD's Egg McMuffin.
     But of course, calories and cholesterol are not synonymous, so I'm guessing two fried donuts sandwiching your not particularly benign fried egg and fried bacon may be a caloric approach not necessarily guaranteed to keep you out of the ER.
     But hey, what more convenient place than a donut shop to find a cop to rush you to the hospital?
     America, ya gotta love it.