1907 Forging Ahead

Every now and then I'm blown away by an ad. I guess because on some level I've really grown to appreciate the creativity that goes into ad writing. Interesting that the word copyright sounds like the word ad writers use to describe themselves. A copyright protects creative endeavors and a copywriter produces creative endeavors.
Anyhow, the other day I was listening to an ad on the radio and the announcer they used in the commercial was a little too garbled when he talked.
I notice bad ad stuff too.
He kept saying the name of the company but I couldn't get whether it was Top Cot, or Top Knot, or Pot Tot, or whatever. But he did say something attention-getting about their product. He said they were "hand forged donuts."
Brilliant. Taking hand crafting to the next level. Hand Forged. You get the sense of strong vital work. Brawny arms, glistening with sweat, pounding and shaping the stubborn raw materials into an enduring and mighty work of practicality and art.
Not like "hand crafted," which by comparison invokes the frittery of a quilting bee or someone pinching dollops of clay. Or possibly extruding rosettes through a flaccid pastry cone.
And yet hand crafted, for all it's inherent wimpiness, is far better than “mass produced,” or “factory made.” “Factory made” is great if it's a car, not so much if it's a cookie.
The name of the company was easy to find by the way. All I had to do was Google "hand forged donuts" and their name popped right up. It was Top Pot, and they are based in Seattle. For the same calories, they charge quite a bit more than a Twinkie.
Even before the last part of their copyrighted name took on a different legal significance.
America, ya gotta love it.