Interesting story in the news recently about Walmart and Kindle. Actually it was about the huge war between Walmart and Amazon, but the skirmish in the battle was about Kindle.
Walmart will no longer carry it.
Seems Walmart has decided by enabling Kindle sales they are enabling their competitor to "showroom" their store. "Showrooming," in case you haven't heard, is the practice of going to a pleasant retail outlet, physically examining a product, talking to a knowledgeable salesperson about it, then going home and buying it more cheaply online, most likely through the services of Amazon.
I'm not sure Walmart has thought the whole thing through. Because first, when people buy a Kindle in Walmart, they don't immediately unwrap it and start using it to shop for other things.
Second, while I might be able to physically "showroom" products at Walmart, it's not the most pleasant place in the world to do so. And the chance of my finding a salesperson, much less a knowledgeable salesperson, with any kind of expertise I could tap into, are remote at best, as Walmart prides itself on paying the lowest possible benefit-free compensation.
The simplest way for Walmart to prevent showrooming would be for Walmart to forbid the use of a Kindle in their stores. Something that ought to be easy, as they are a bit larger than a cellphone. Which, by the way, countless people with countless apps are already showrooming with. Is Walmart going to ban smartphone sales next?
Lastly, if you do shop for a Kindle, why not buy it from Amazon in the first place? If you are actually buying a Kindle at Walmart, you are obviously one of those people who doesn't trust the whole online/delivery scenario.
Oops. Walmart just lost you as a customer.
America, ya gotta love it.
Friday, October 19, 2012
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment