1319 Stick-O-Chick

My lovely girlfriend recently gave me a small gift. It was a candy that’s been around since I was a kid. Candies that survive the test of time are always fun, but the origins of their names are often obscure. Necco Wafers are a good example. The letters n-e-c-c-o actually mean nothing. They stand for New England Candy Company.
I never knew or cared about that as a kid. I only found out this last year when I wondered about it for the first time. So I’m also wondering about this candy my girlfriend gave me.
It’s a Chick-O-Stick.
Chick-O-Sticks are like naked Butterfingers. They are actually shaped more like a finger than a Butterfinger is. But they aren’t coated with chocolate. So they’re this weird and not entirely appetizing orange shade.
The Chick-O-Stick bills itself as a “crunchy peanut butter and toasted coconut candy.” Does that mean the flavor drives you nuts twice over? Nothing like a couple of nuts to really enhance your eating experience.
But I have no idea why it would be named Chick-O-Stick. The thing is definitely a stick. Except the ingredients list names the portion size as “one roll” so the manufacturers appear to be less than sure.
But the Chick part is a total mystery. Whatever it is, it’s apparently “of the” Stick since that’s what an O in the middle of a name usually means. But that’s not a clue that helps much.
Chick often means baby chicken, but the roll certainly doesn’t look like any piece of chicken I’ve ever seen. The bumpy texture does bare a vague resemblance to exposed chicken bone marrow.
Yum.
I’m surprised the manufacturer has survived this long. Who would expect much from a name that invokes chicken-flavored candy?
America, ya gotta love it.