Wednesday, January 13, 2010

#1163 Biscottage

We all value things differently. That’s why for every golfer there’s a bowler.
The other day I was at a coffee shop. I was a little hungry so I was looking at the giant glass jars full of pastries. I think it’s cool that many coffee shops eschew the use of plastic in displaying their chewables. Old-fashioned big glass jars work great.
And bonus, they’re vaguely reminiscent of the pickled egg jars you find in seedy bars.
In any event, one of these jars held biscotti; that dried toast with the delicate flavor so popular with the coffee set. By delicate I mean bland.
The biscotti were priced at a value-packed $1.67 each. Sounds good I suppose, until later that day I drove by McDonalds and saw that they were offering a sausage egg McMuffin for only a dollar. That’s right, a sandwich that humans prepared on the spot, which included an egg, a slice of cheese, a slab of ground-up, formed, spiced, and fried meat, and a factory-baked muffin. For a buck.
67 cents less than a piece of old toast.
Value is in the eye of the beholder.
As was my thought when the Associated Press recently announced its “Athlete of the Decade.” Not just the year, mind you, the Athlete of the Decade.
That athlete was Tiger Woods. The decision was made before, or in spite of, his recent marital troubles and the revelations that he’s athletic in more than one endeavor.
The second and third places for top Athlete of the Decade were Lance Armstrong and Roger Fedderer-er-er.
But what got me was the top three sports the winning athletes were practicing—Golf, Bicycling, and Tennis. Times, and values, have changed. Those were the wuss sports in high school. The kids that turned out for the golf team didn’t have a chance with the girls, much less 14 of them.
Cycling was and is the most grueling sport of the three. So you got to wonder how driving round a golf course, and occasionally getting out and swinging, compares to riding 2200 miles across steep mountains and stuff.
Different values I guess.
You won’t find biscotti in a bowling alley.
America, ya gotta love it.

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