Thursday, December 29, 2011

1650 iChop

Another icon of American industry has past. An innovator, a trendsetter, a person who had his finger on the pulse of Americans' desire for new and interesting things, and most of all a person who understood the value of packaging and presentation.
No not Steve Jobs, someone far more important to the American masses. And the mass of Americans.
Jeno Paulucci.
Who?
Dude! The guy who invented Jeno's Frozen Pizza Rolls!
What is more innovative, more beautifully packaged, more certain to increase one's mass, than a pizza roll? Elegant in composition and presentation. Convenient, bite-sized and easy to cook. It's every bit the technological marvel an iPhone is.
And educational too, in college I burned more tastebuds on Pizza Rolls than any other dish. I learned all about "once bitten twice shy," "biting the hand that feeds you," "making the same stupid mistake over and over," and all sorts of school of hard knocks wisdom.
Thank you Jeno. Son of Italian immigrants, raised in dire poverty, Jeno got his start when he noticed all the Chinese take-out places making money. Convinced there was a market, he invented a canned version of chow mein, which included bits of celery, pimientos and Italian herbs, cause you know, what Chinese food doesn't need Italian-izing. Chun-King was born.
Which he eventfully sold for mega profits and then started the early frozen pizza industry. One day he was sitting around looking at all his unused egg roll machines and thought, "Pizza in an egg roll!"
That my friend, is genius every bit as intuitive as an iPad.
President Gerald Ford, in presenting him an award, said it best. "What could be more American than a business built on a good Italian recipe for chop suey?"
I have only one thing to add.
Resta ina pizza, Jeno
America, ya gotta love it.

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