Wednesday, July 21, 2010

1294 Fascia Fashion

The other day I was driving along, and I chanced to notice an alteration on a building I’d seen before. They were changing their fascia.
And I thought, there it is, a change in fascia fashion.
Because what they were doing was removing the canopy in order to update the look of their building. And it was funny because it was the same canopy that they had put on in 1987, to update the look of their building.
All those canopies from the late eighties and early nineties are coming down now. And the newly exposed flat buildings look more modern somehow.
I wonder if the canopy salesmen back then had that built into their sales pitch. “And here’s the good thing, 20 years from now, you wanna update your building again, you just take the canopy down. We’ll even throw in removable nuts and bolts and hole-patching stuff. Whaddayasay? Anything stopping you from closing this deal today...?”
Speaking of fashion. And perhaps courageously facing the elements like a canopy. I alluded in my last commentary to the poor folk who ride motorcycles and still have to put on their hot leathers, even if it’s a hot day.
Road rash knows no season.
So it’s pop on the hot helmet and squiggle into the stifling leathers to ride around in the fresh air.
And I thought, you know what, they ought to get those Gerbing people on the case. You know, the ones who make that heated clothing. That is an amazing and useful innovation.
Maybe someone can talk them into producing refrigerated clothing. Then someone could come up to the biker and say dude, those leathers are really cool.
And the biker could reply honestly, “yep.”
America, ya gotta love it.

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