Wednesday, June 27, 2007

#544 Truck Decal

I was driving behind this car the other day and I had occasion to reflect on the birth of a huge industry. Who would have thought a simple and crass idea would turn into such a huge national moneymaker?
Yep. Cartoon kid decals doing things.
Somewhere about five or ten years ago, some genius entrepreneur scribbled down a cartoon character looking not unlike Calvin from the comic strip Calvin and Hobbes. A little boy.
And that little boy was relieving himself.
Such began a decal dynasty. People flocked to buy decals of the little boy relieving himself on all the things they disliked.
Chevy owners bought decals of him relieving himself on Fords. Ford lovers bought decals of him relieving himself on Chevys.
They both embraced renditions of him relieving himself on all foreign makes and models.
Soon every preference and political persuasion was wetting down their opponents with the showering disdain of piddle-boy.
But that wasn’t enough. I mean, heck, a cottage industry can’t thrive unless you give it the opportunity to grow.
So gender equality reared its seat-down head. Piddle-girl was born, and sometimes with a cowboy hat, sometimes without, she sprinkled disapproval on the same enemies as her outdoor-plumbed pee-cursor.
And then remorse.
The unforgiving and arrogant nature of the piddle-kids was replaced by the charity and acceptance of the cross kids. Except they weren’t cross.
They were praying in front of one.
The boy and girl, bladders now apparently empty, were depicted in cartoon postures of reverence, praying to a cartoon cross, possibly for the souls of Ford and Chevy owners and what not.
And the cartoon creator continued to make money hand over fist.
So my research project is to find that first cartoon excretor creator.
Plumb the depths of the mind that first used incontinence for intolerance, and then reverence for acceptance.
My fantasy is he succeeded because when he first checked into the cost of making the decal, the manufacturer said:
“We’re having a sale today, so we’ll give you a discount on your first design. Urine luck.”
America ya gotta love it

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