Thursday, November 30, 2006

#411 Card Bored

So I’m driving along the other day and I notice something odd on the street corner. For a minute, I think the elections are still on and the guy I’m watching is a candidate of some sort. Then I think, this must be some new and improved homeless guy, that he’s simply taken cardboard signs to a whole new level. Then my ancient brain, after cycling through all the familiar habitual alternatives, finally opens up enough to accept the one thing it’s most often not prepared to accept these days, the new. And different. One of the many perquisites of age is thinking you’ve seen it all. That you’ve got the whole world figured out and that nothing can surprise you. Not in this here world. The 21st century is the century of surprises, from Karl Rove finally kicking Rumsfeld to the curb to Ashley Simpson singing her own songs. So these guys on the corner were something new, proactive billboards. Moving, eye-catching, shouting, mobile, in-your-face billboards. They were holding up human-sized signs that just covered them enough so you didn’t have to make eye contact and personally connect with them and just small enough so they could hold them all day long. The signs appeared to be made out of that plastic corrugated stuff that is impervious to weather. Which was good. Except it was pretty windy and the signs were kind of acting like sails. The one guy I saw was chasing his in circles. Talk about trying a new tack to get your message out. I felt sorry for these folks. It was wet and windy and the rain was washing sideways in horizontal sheets. I mean, at least the hobos have a choice when the weather’s not fit for man nor beast. These poor people had to put on full raingear, hoods, boots and gloves and stand out in a Northwest November gale.
So being the ignorant guy that I am, I have to speculate about how they came to this extremity. Did they answer an ad? “Like working in the great outdoors? Tired of impersonal dehumanizing work flipping tacos? Able to hold things upright? Call 555-jobs-now. We’ll have you back on the street in no time.” And how thorough is the application process? Can you stand? Can you hold? Can you wave something? Do you have any political, religious, or psychological position to prevent you from looking like an idiot? And what’s the chances of career advancement? I mean, what do you put on your resume? Go getter, company person, looking to advance in a career of marketing and display. Can wave, wiggle, jump and appear enthusiastic in the worst weather. Available for political campaigns, one-day sales, store closings, and special, one-time-only, mattress inventory reduction events. Miming services for no additional charge.
America, ya gotta love it.

1 comment:

Anonymous said...

So true