I've always been attracted to
advertisements. I guess that's the point. But I mean in a different way. I've
been drawn to them as keys to unlock the mysteries of our culture. Harbingers
of our doom if you will, or perhaps the outflowing of our hope.
So not long ago I was perusing a
Costco mailer and in it was an advertisement for Huggies Natural Care Plus Baby
Wipes. Because, you know, if you have natural care it can be so much more
natural if it's natural care
plus. What does that mean exactly? If it
was organic it's even
more organic? "That stuff, man. It's even
more natural than nature itself."
But that's not what attracted me.
It was the Disney figures depicted on the Huggies box. One of those movie
tie-in promotional covers. Which makes sense if it's on a Burger King box or
something, you can envision Woody from Toy Story actually wanting to grab a
Whopper. But having the two main characters from the movie Frozen on a baby wipe
box?
What's the tie-in there? Is it
because that one character in the Frozen movie, Elsa, could freeze everything
around her like the unholy spawn of Frosty the Snowman and King Midas, and she
actually had the power to wipe out the world?
Or is it because cleaning a baby
with an alcohol wipe is really cold? Or possibly that the Frozen person was
banished to the nether regions?
You gotta wonder. The baby
certainly doesn't care if its waste disposal needs are Disney-enhanced. Perhaps
it's to encourage the older sister to change the baby more.
I hope it has nothing to do with
the famous song that came out of the movie. "Let it go."
America, ya gotta love it.
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