I got confused recently by a sign I
saw next to a gas pump. It was one of those old-fashioned printed signs mounted
in a frame next to the pump proper. I say old-fashioned because the pump proper
had a video screen embedded in the body of it with all sorts of flashing
messages.
The confusion started with the
button pushing I had to go through to get my gas. One of the buttons I had to
push was about whether or not I was a Safeway club card member. Just one more
impediment to the free movement of my busy life. Answering what is to me an
irrelevant question before I can get my gas.
Apparently, if I was able to answer
yes, I would be able to use my points that I'd built up shopping at Safeway to
lower the price of my gasoline. A noble effort by both Safeway and Chevron to
save me money. Or in this case, since I don't shop at Safeway, waste my time
and make me resent them so I never will.
But here's where the confusion
grew. The old-fashioned sign said if I spent more than $30 on gas during this
fill-up, I could go into the Chevron station's food-mart and get a free
32-ounce soft drink.
Dilemma. If I was a Safeway member
should I
not use my club points since then I'd be more likely to spend
$30 on gas? Obviously they wanted people to get into the store instead of just
pumping and running. And spend money on
their groceries and snacks by
offering a quart of soda to go with 10 gallons of fuel.
So. If they need more business in
the food-mart, why are they sending people to Safeway for discount points?
America, ya gotta love it.
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