A couple of stories today about
variations on the law of unintended consequences. And/or social ramifications.
First story. Analytical folks will
appreciate this. Social media purveyors make a big deal about all the data,
called analytics, they can supply advertisers in order to sell them ads.
Analytical personality types who
are advertising buyers love this as it's easier for them to make a decision to
buy the ads for their companies if they have some sort of data to back them up.
It's basically a corporate variation on the CYA syndrome. CYA meaning Cover
Your Ass.
"Sorry I screwed up boss, the
analytics told me to."
So it was with a certain amount of
glee that I read the analytics from a Gallup poll. It said that while U.S.
Companies spent $5.1 billion on social media advertising last year, only 5% of
U.S. residents said social media had a great deal of influence on their buying
decisions. 62% said there was no influence at all. Might want to tweet or post
that to your analytical business friends.
One of the means folks use to access social
media though has been proven to have a
very great influence, even unto
the next generation. Or the generation of the next generation in any event. I'm
talking about smartphones. And front pockets.
A new study has shown cellphones in
front pants pockets radiate low-level electromagnetic radiation, which hurts
sperm production, lowering sperm movement by 8% and viability by 9%.
I know, it sounds nuts, but the
scientists have the analytics to prove it. Then again, for some guys 9%
non-viability is worth the risk, as not having a cool smartphone at all reduces
their dating viability by 100%.
My analysis? We need a cool factor
for a belt clip.
America, ya gotta love it.
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