Every now and then I find my mind
just riffing on stuff. I'm sure there's some name for the disorder but I'd
rather not find it out.
The old brain went riffing the
other day when a friend and I were talking about the early 80s and the subject
of Jordache jeans came up. You remember, those first truly designer jeans that
captured the market, amidst a whole glut of names from Liz Claiborne to Calvin
Klein to Anderson Cooper's mom Gloria Vanderbilt.
I confessed that when I first saw
the name Jordache in a print publication, I pronounced the last syllable not
like "ash" but like "ayke." Jord-ayke jeans not Jord-ash
jeans.
In my defense, it made sense. We
normally only see it the "ash" way in words like "panache."
Otherwise the a-c-h-e- combination is pronounced like the pain it is --
headache and earache for instance.
When was the last time someone told
you they had an "ear-ash?" Only if they had one of those weird new
age ear candle treatments that were popular with the in crowd until some of
them realized residual hair spray was flammable and hair and ears occur close
together on the head.
Then they had head-ash to. As well
as a headache.
My head also aches from riffing
when I see things like I recently saw in the Trader Joe's circular. Like their
offer for "Turkey Dogs." I guess they're bigger than turkey wieners,
which always sound so tiny for some reason, but it's confusing too. Is a turkey
dog kind of like a sheep dog?
Another thing: Trader Joe's also
advertises that a lot of their products don't contain GMOs -- AKA Genetically
Modified Organisms.
Does they mean they don't approve
of designer genes?
America, ya gotta love it.
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