People once thought TV was the
great uniter. Bringing people together from various social and cultural arenas
with shared experiences. That was true. When there were only three big networks
the water cooler conversations were about the same things.
That sense of connectedness was
what it was really about. Then came cable and the proliferation of fragmented
channels. We all seemed to fall apart. So it's disturbing what a new report from
Nielson said.
They reported that, on average,
Americans watch just 9%, or 17, of the 189 channels available to them. They
also found that in 2013 there was an overall decline in subscriptions to cable,
satellite, and other pay-TV options.
But people still need to feel
connected. Where are they getting that feeling? From their devices. Twitter
foremost, and Pinterest, Facebook, and Snapchat too, folks are feeling
connected through their phones.
Just watch any person who's really
into Twitter, following news and sports and celebrities. It's their constant
go-to experience to fill the empty moments. Better yet, they can twit back and
go forward and retweet, and really feel like a part of things. And heck, maybe
they'll be retweeted too. Take that non-interactive 189-channel cable TV.
One such compulsive every-moment
twitterer I saw recently made me think of a new app. Use the camera on your
phone to display a real-time image of what's in front of you so you can walk
with your head down and Tweet or text at the same time.
The scary thing? It's already been
thought of. "Walk-N-Text" lets you walk and text simultaneously and
minimizes pedestrian collisions.
Talk about connection. Forget about
endless hours of TV in a darkened living room. Now your phone can become your
permanent interface between you and life.
As a walking couch potato.
America, ya gotta love it.
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