Tuesday, September 06, 2011

1570 Dead Cat

Sometimes it's about language, sometimes it's about the spin.
I was in Seattle recently and used one of their public parking places. Actually not public, it was a private lot. Boy, the people in Olympia who think parking's bad should go to Seattle. The total for 3 hours was 13 bucks.
But the receipt I got was actually for $15.87. It included $1.27 sales tax, some of which presumably went to the city, and another $1.63 parking tax, which all went to the city. The tax alone was more than I would pay for 3 hours of parking in Olympia.
But from a spin standpoint Seattle's clever. The folks I blame for the high price are the Diamond Lot people, the ones who charged me the 13 dollars.
Seattle gets more than Olympia. Diamond gets the blame.
The language that got me was what was printed on the ticket. It said "Place Face Up On Dash." Have you ever tried to put your face up on your dash? Very uncomfortable. Especially for three hours.
Seattle is a weird city.
On another language issue, I was reading an article that included an analysis by an investment expert about one of the recent surges in Market volatility. He said investors were just blindly buying into the market at the hint of any good news they could grasp. In this instance because German and Chinese reports were good.
But it was a false positive. This particular bounce had nothing to do with underlying market vitality.
So he called it a "Dead Cat Bounce."
Throw it with enough energy, it'll bounce. But it ain't gonna get up and run on it's own power.
Wall Street—driven by bulls, bears, and now dead cats.
Anyone want to go for a spin?
America, ya gotta love it.

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