Wednesday, January 25, 2012

1663 Graycare II

Wrapping up my series of commentaries on the possible economic opportunities in the eldercare market, a couple of final thoughts. Graycare is definitely a growth industry, but it's wise to understand it's not sustainable. Especially since it's centered around a crucial fact.
Its prime participants are terminal.
But like the funeral industry, experiencing a similar boom, where people are dying to use their offerings, it will survive on some level.
Elders, like young children, will continue to require oversight and care. And like children will exhibit all the emotional uncontrollability. Talk about terrible twos. You haven’t seen terrible twos 'til you've seen terrible 82s—or 92s.
Couple that with residual hormonal fluctuations and you have sulky, uncooperative, emotional outbursts not unlike the tortuous teens. But in this case "senior angst" has a whole different twist. Having emotional doubt over your place in the world when you've only lived 16 years is far different than that same concern after you've lived your whole life.
There is a lot of bottled up resentment to being suddenly dependent, ready to burst like a ripe boil over all and sundry.
So we need to arrange for play opportunities as well. Even pay for play. Instead of playdates, we can call them graydates. Senior companion hookups with whom they could to share those stories they repeat over and over. Much easier to take when you forget you heard them the first time.
Then I suggest we refurbish hotels with a number of eldercare rooms. Bed, TV, bathroom, fire alarm, medical alert, the needs would be simple. Folks could drop off their elders for an hour or two.
I do recommend this though; don’t use the advertising phrase, "Hourly Rates for Seniors."
Especially on Prom Night.
America, ya gotta love it.

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