It all gets confusing. People say
one thing and do another or say one thing and say another. Proactive dilemma
making. It's painful.
Like the whole disclaimer thing. I
commented yesterday on the ad I'd heard where a restaurant was offering
"any drink for a buck" and then their disclaimer said, "prices
may vary."
Since the whole point of their
pitch was the price it seemed a particularly bald use of the presumed
exonerating power of admission. Kind of like it's okay to lie if I tell you I'm
lying. Bait and switch laws don't count if I admit I'm baiting and switching
you from the outset.
Advertising a drink for a buck then
saying the price may vary is like saying, "This toy comes fully assembled
(some assembly required)." Or, "Includes batteries (batteries not
included)."
I heard another ad the other day
where a hotel was advertising Two nights for $159. In the first part of the ad
they said "Sunday through Thursday." Then later in the ad they said,
"Any two nights for $159." Which counts? Sure, they said
"Sunday through Thursday" first. But later in the ad they said
"any two nights." Could I make the case that it sounded like they
changed their mind. So I was responding to the second offer?
I even saw a kid suffering from an
avoidable proactive dilemma. One his parent foisted upon him. I was walking by
the new East Bay Plaza, which is a park designed specifically with an
interactive water feature. A wading stream running through it and everything.
And his mom was walking him into the area and just about to turn him loose with
these words: "Now don't get wet..."
Hey lady, pick another freaking
park. Poor kid.
Modern Parenting (intelligence not
included).
America, ya gotta love it.
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