Friday, April 12, 2013

1964 Loco News

The times they are a changin'. How do I know? Because I read it in the news. Then again, maybe it was because I had a new taco.
Consider these two statistics. Since 2003, print newspaper ad revenue has fallen drastically. It used to be $45 billion. It's now $19 billion. Last year, newspaper organizations lost $16 in print ads for every $1 dollar they gained in online ads.
That includes all those whiz-bang peel-back fully-animated sound-blaring bells and whistle ads you see in online newspapers that make it so distracting you can't read the dang articles.
On the one hand this is a market correction. Print newspaper ads have always been more expensive than other media, including other print media. But there's another downside. Since 1978, there are now 40,000 fewer fulltime employees working in newspaper newsrooms.
Which accelerates the downward spiral, as news isn't just bad, it gets done worse. And less worth paying for. And so on. Which I hate to see. Because the 4th estate keeps us honest. Hard investigative news is important to keep the crooked politicians in line. Yelp and opinionated blogging doesn't cut it.
Contrast that news with this. There is a job sector that's improving. Taco stuffing. Namely Taco Bell taco stuffing. Their recent Doritos Locos Tacos are such an enormous hit they sold 372 million of them last year. More than one million a day. Taco Bell had to add 15,000 employees to keep up with demand and handle the growth.
No word whether any of those employees used to work for newspapers. But there's hope. If they can combine Doritos with tacos maybe they can save the newspaper industry too.
How about this? Laser print the morning paper on a taco shell.
The Doritos local edition.
What delicious news!!
America, ya gotta love it.

No comments: