1707 Slowdown Load

It just seems sometimes like folks don't speak the same language. Or maybe it's just some companies try to bully their way into new interpretations of meaning.
Like the other day I was reading an article on AT&T's plan to slowdown data consumption. They plan to slow download speeds for their heaviest data users—those who exceed a recently invented monthly usage cap of 3 gigabytes. That data limit is equivalent to an hour of streaming video or 3.5 hours of music each day.
Which, you know, is probably one reason why you got your smartphone or tablet. That was all the hype wasn't it? That you would be able to do all those things on your phone. Nothing like watching Titanic or Avatar on a 3-inch screen by the way. Awesome.
Further, I would hazard a guess that AT&T contributed a huge amount of advertising dollars to precisely that hype in order to sell both smartphones and unlimited plans.
The article went on to say that the move by AT&T reflects its struggle to accommodate rising data traffic. Oh, and by the way, the move is aimed at the 17 million smartphone subscribers who signed up for "unlimited" data plans.
Um...what's wrong with this picture? (Other than it’s only 3 inches.) Yep, doesn't unlimited mean unlimited? Or does unlimited mean I signed your bloody contract and now you're unlimited by the law or any form of morality? Or does unlimited now mean you can actually in effect limit unlimited by slowing down the rate by which I try to use the unlimited?
That's a lowdown load indeed.
You can have all the food you want. One ant-sized spec at a time.
I wonder if there's a smartphone app for class action lawyers.
America ya gotta love it.