I've talked about how certain words can get you to the top of internet rankings. "Nude," "Naked," and "XXX" can make a huge difference. Rankings, apparently, depend on how rank you are.
Such is the power of words. Words help clothe our naked body of knowledge. But sometimes they seem to fit bad.
Like a friend told me he was taking his cat in for neutering. Neuter is such a neutral word. My friend pointed out you really should just call a spade a spade. Which, in this instance, since the cat was male, would be a castration.
Or possible a cat-stration.
Speaking of odd animal operations, I purchased a "turkey breast" for Thanksgiving. It was essentially a turkey with the wings, legs, and thighs cut off. Which meant it was still stuffable. Intact was the entire rib structure and the opening where you normally put stuffing.
So looking at it, you could say it came with a cavity. A confusing negative word thing—it comes with a cavity. Extra nothingness. Zero space for all your stuffing needs.
Then the other day, I heard a positive ad for a place called "The Company Store." Wow. How far we’ve come. I know the 18th, 19th and early 20th century were a long time ago, but doesn’t anyone even remember those words from that folk song, "I sold my soul to the company store."?
Company stores were what early mining and industrial companies used to exploit and enslave their workers. They rented them overpriced shoddy housing, paid only in scrip and overcharged them at the company store to keep them in virtual indentured servitude.
It was called debt bondage. Workers were economically neutered and naked to fate.
I went to the website for the new Company Store. They take credit cards.
America, ya gotta love it.
Friday, December 23, 2011
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