I've talked a lot recently about how headline writers write extremely provocative headlines to get to the top of internet rankings. Heck, there are even companies devoted to just that, optimizing your web presence by getting lots of hits.
A funny thing happened to me in this regard. One of the things that drives this hit parade is the presence of web analytics. Google in particular, if you have a blog on their system, can supply all kinds of neat stuff.
So, as I have such a blog, I was checking that stuff the other day. And I noticed a spike on November 18th. A very large spike, throbbing with data. I'd had a huge amount of hits on that day. What, I wondered, could have caused this inordinately large market penetration?
So I went through my blog archives to the day in question and read it. Not such a special blog. Mildly humorous. Moderately insightful. It dealt with how iPhones could be stolen from people and criminally mined for all sorts of personal information. So that the victim was essentially iNaked to the world.
And there's the triple X in the crux of the issue. Because I had also used the word "iNaked" as the title of my piece, which search engines subsequently picked up in the apparent gutter of internet trolling. The mere presence of the word "naked" in my title sent six times the normal web traffic to my blog's door. It's like my door had the red light of serious optimization.
Did those hits encourage people to read the entire article? Did I gain any new followers? No. Seems the Naked-curious weren't interested in social commentary.
Still, I'm having fun sticking the words "nude" and "naked" into my titles.
Optimize your internet math...with the XXX Factor.
America, ya gotta love it.
Monday, December 19, 2011
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