Tuesday, August 02, 2011

1547 Quiring

A while back, I was involved in a promotion that used MSN Tags. The "tags" were little multi-colored squares with digital code marks on them that could be read by a special application on your smartphone.
When your smartphone captured the tag it would automatically provide you with more information about whatever it was the tag was on. The info could be a video about the business, history, or nutrition information. The tag just launched you to the tag poster's web presence to help you find out more about them.
Another tag competes with Microsoft's. It's called the QR code. QR stands for Quick Response. Similar to the MSN tag, but black and white, it too can be placed anywhere and the person with the correctly enabled smartphone can click on it and learn more.
So a Seattle company is now putting them on tombstones. Yep. A company called Quiring Monuments will affix the code to your headstone and voila, instant onsite obituary. In fact, you might say they put bit in obituary. As in data bit.
I like how the company took the QR and coined the word "Quiring," as in inquiring or acquiring. Other people are adopting Quiring uses too. They make great knowledge enhancers for supermarket displays, museum exhibits, or historical and nature trail markers.
My own suggestion? Speed dating. Potential dates wear QR codes. You snap him or her with your smartphone and there's a video bio. Swelling music, windblown hair, walking a dog in the park. Maybe an app that will photoshop him or her into your favorite date scenario. Lover or loser? Inquire or acquire?
QR codes, they'll soon be everywhere folks need to find out more about something.
Wherever it can be said, "Quiring people want to know."
America, ya gotta love it.

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