It’s no secret there are fashions in fast food. And as any culinary artist will tell you, presentation is half the battle. Fast food places have always understood the value of packaging. They have refined the art.
Remember, it was the packaging of a McDLT that made it famous. The burger itself was ordinary. Its special Styrofoam container kept the hot side hot and the cold side cold. And the ozone layer thin and the planet greenhouse warmer.
Actually, the packaging was a failure, even in its stated purpose, as it managed to keep both sides uniformly tepid.
It’s also no surprise why a certain fast food company’s slogan is to think out of the bun. Referring, of course, to the presentation of food itself in what is arguably the first packaging—two slabs of baked carbohydrate between which to put a meat-like item.
Two slices of bread made up the original portable and fast food, the sandwich.
Lately it’s been all the rage to order one’s food in a “wrap.” Wraps supposedly diminish carbohydrate intake. But actually they just offer another reason to go back to McArboDairyKentuckyBellKing and try a new dish.
Well get ready for the next fast food fashion—The Bowl.
Taking a page from the popularity of teriyaki joints, the mass marketers have come up with a new way to get your mass enlarged. Goodbye bun. Goodbye wrap. Hello bowl.
Food pile in a cup. Mush it all together and serve it up.
And it doesn’t eliminate the carbohydrates either. The KFC bowl has mashed potatoes in it. The teriyaki bowls are loaded with rice. And the new Jack in the Box breakfast bowl has a layer of hashbrown sticks.
Wow, two fast food innovations in one meal. Hash Brown Sticks and a bowl.
Jack in the Box, or should I say Jack in the Bowl, is packing in the calories too. Because they top the potatoes, eggs, sausage, bacon, and cheese off with a special ingredient. White cheddar cheese sauce.
That’s enough to bowl me over, with a cardiac infarction...
America, ya gotta love it.
Monday, September 15, 2008
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