They say young folks are the prime
demographic advertisers like to appeal to. They are earnest in their efforts to
buy products for the first time; cars, washing machines, apartment furnishings.
And you can't make that much money selling Depends and Spanx to jaded oldsters.
I'm not sure I understand the young
person mind anymore. At my age of curmudgeonhood, most of my decisions are no
longer fueled by hormones. No giant surges of testosterone informing my every
judgment. My cognitive brain, not my lizard brain, is now in charge of the
majority of my actions. In other words, I close the loop.
Case in point. Was at a coffee shop
with a friend the other day, and I ordered said coffee, paid a young person,
who then was supposed to make it freshly dripped. Somewhere in that process he
got industrious and was earnestly and passionately stocking beans and changing
trash can liners. Very busy. Completely forgot to finish making our coffee.
My friend went up to ask and the
guy, chagrined, got right to it. A few minutes later he delivered the coffee to
our table and said, "Sorry about that, I just want you to know that I
cancelled the sale and these are on me."
"Thanks," we both said to
the youth. Then, when he went away, I turned to my friend and said, "I
paid cash."
The young person hadn't given me
any cash, so I guess he was rewarded for both his mistake and his subsequent
generosity with an extra three dollars of mysterious tip money when he cashed
out that day. Like I say, he didn't actually close the loop.
But hey, his hormone-infused brain
at least made him earnest in his attempts to do right, and that’s grounds for
something.
America, ya gotta love it.
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