Friday, May 11, 2012

1738 alloneword

In the radio business, words come at a premium. That's because time is short. If you're writing a radio ad you have to make sure every word is necessary and every syllable is expressed in the quickest possible way. So we even use short vowels rather than long whenever possible.
Hear how long it takes to say fih-NAN-sing compared to FY-nan-sing.
That means we're very conscious about the way folks express themselves. Like, say, when giving out the addresses of websites. It's really not important to say w-w-w- anymore. And it was very annoying when it was. Fortunately, now people have caught on. There are very few websites that don't automatically have w-w-w in their address so we can skip saying it.
Double-you is the longest letter in the English language and radio people hate having to pronounce it over and over. Plus, it's one of those words, like comf-ter-ble and feb-you-ary, that hardly anyone enunciates well anyhow. Can you say dubba-ya?
Another verbatrocity is the stipulation "all one word." When someone tells you the web address is "JohnSmithCabinets all one word" you kind of know that. How many web addresses do you see with spaces in them? Um...none. If there is a space, it's designated by an underscore or a dash and it's appropriate to spell that out.
I heard another non-web term that caught my ear recently. "Exact tie." As in, "They're crossing the finish line and it's an exact tie." Really. Are there any other kind? An inexact tie would definitely cause some complaining. It's just not the exact same thing.
There’s another weird redundancy. It is either the same or it's merely similar. "Exact same" doesn't add anything to the discourse.
It's almost the exact same waste of time as dubba-ya dubba-ya dubba-ya.
America ya gotta love it.



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