I'm interested when I read the choices people make when it comes to the words they use. "Choose your words carefully," it's said, so I pay attention to how others do the same.
Like recently, I read how Apple had won a patent suit against Android. In case you're keeping score on metaphorical company names, the Organics won over the Robotics in this one. Seems the U.S. International Trade Commission ruled that Android had encroached on some patented smartphone features. Including, and I quote, "one that allows users to dial a phone number by tapping it."
What an odd choice of words—"to dial a phone number by tapping it." On a phone that has no dial to rotate. We've discussed this before, the use of the word "dial" to indicate the static composite view of a set of numbers, rather than a circular arrangement that incorporates the movement of a numbered disc or monitors the movement of a shadow.
Beyond that was the wordiness of the phrase. Instead of saying, "one that allows users to dial a phone number by tapping it," why not just say, "allows the users to 'tap' a phone number."
Just saying...
Another article I read featured a story on one-percenter rich peoples' kids supporting Occupy Wall Street and owning up to same with their fat cat parents and relatives. One rich kid said, "It's almost like coming out."
Really? An interesting choice of words. To compare the slightly uncomfortable consequences of support for a political movement with the agony of living genetically gay in a sometimes violent, prejudiced, teen-bullying, aggressive, heterosexual world.
Poor, poor, rich kid...oh the social stigma.
When next you enable your smartphone dial do me a favor.
Tap C for Clueless.
America, ya gotta love it.
Tuesday, January 17, 2012
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